Video marketing is the utilization of videos to grow your business through promoting and marketing your product or service and engaging your prospects, customers, and audience through digital and social channels. Video marketing also helps businesses to educate their audience and achieve their business goals. Video marketing is simply another way to engage with your audience in a highly visual way.
This article aims to give an insight into what video marketing is exactly, why it is advantageous, and give some examples of the creative ways it can be used.
What Is Video Marketing?
Video marketing encompasses leveraging the power of video content to promote and market your product, service, brand, and/or other content, increase engagement, and achieve your business goals. In this sense, video marketing uses video as a medium and messaging tactic to deliver and communicate messages, build and expand brand awareness, and drive conversions. Video marketing can entail various video content formats, such as promotional videos, tutorials, customer testimonials, case studies, product demos, explainers, behind-the-scenes footage, and videos announcing new products and services.
Why Is Video Marketing Important?
Greater Engagement: Videos keep visitors engaged with the content for longer than text or static photos.
Overall, Video ad resolved host countries brand-building challenges. In fact brand recall as human beings images and sound as compared
Higher Conversion Rates: Video is a great way to lead to a higher conversion rate. This is because a video can lead to a clear message to buy, such as a product demo.
Better SEO: Search engines like Google will rank pages with video content higher than pages without video. This improved ranking leads to increased traffic to websites that capitalise on video.
Types of Video Marketing and Examples
Explainer Videos
Explainer videos explain in short and simple terms how a product or service works, often by presenting a complex concept visually and in a fun, often animated, format.
Take a tech company making an animatic for an explainer, demonstrating all the benefits of their new project management software that tracks and assigns tasks collaboratively for large teams. The animatic can showcase their app’s main features in an easy-to-absorb and fun way.
Product Demonstrations
A product demonstration video presents how the product works and its key features. It allows the potential customers to know the usefulness of the product and how it will solve their problem.
For example, the beauty brand could create an instructional video that’s a demonstration of how to use their latest skincare product. So they talk about how to apply it, the advantages and different outcomes that you can enjoy with the use of this product.
Customer Testimonials
Customer testimonial videos include satisfied customers speaking about their experiences with a product or service. If you have a story of how you helped a customer, and they were delighted with the results, then consider asking them to record a short video. This is a great way to prove your value and to build your online presence and credibility.
For example, a personal fitness trainer could include testimonials from previous clients who lost a lot of weight while following the trainer’s workout plan. These quotes could be very convincing for potential customers, who might subsequently join the programme.
How-to Videos
The purpose of a how-to video is to teach your audience about your products or services, or provide them with helpful and/or fun information about your industry. The video is customized for the specific request of the user since it is a direct response to them. It’s very helpful in establishing your brand as an industry leader, and is great for creating sharable content for your audience.
For instance, a cooking channel might make instructional videos on how to cook any recipes and use various cooking techniques. People who are interested in cooking will likely notice these videos and are also likely to visit that channel and the traffic to the channel will increase.
Behind-the-Scenes Videos
The gold behind the curtain. Videos from the back office create an extra dimension. They bring your business to life. In today’s world, there’s a greater potential for personalised and meaningful connections with your business. This is an opportunity for more intimate and emotional engagement.
For example, a fashion label may create a behind-the-scenes shoot video or video of a collection’s development, to appeal to people who want to see the effort that goes into the brand’s products.
Webinars
Webinars are live or recorded videos that offer a topic that deep-dive potential and establishes your brand as an industry leader, while also providing insider or how-to insights to your audience.
Example: A digital marketing agency can organize a mastermind session about the latest trends and best strategies for SEO, in the form of a webinar, infographic or a blog post, to educate interested professionals who may become potential leads.
Social Media Stories
A social media story is a short, ephemeral video that appears on Instagram and Facebook featuring short, impermanent videos published in real time, they lend themselves to fleeting updates, deals and insider information.
For instance, a shop might advertise the launch of a new collection or a limited-time offer on Instagram Stories. It’s a great way to increase levels of engagement with followers in an immediate manner, by letting them know about a deal available right away or encouraging them to visit the store – or shop online.
Interactive Videos
They offer a much better experience for the users, as they can interact with the content of the video (e.g. by making choices on what to do, or choosing between different versions of the same story). In this way, they
For example, an e-learning platform might design an interactive video that could be used as part of an educational experience. You might be able to ask questions or make choices, taking two different paths, and so forth, making the learning experience more fun and engaging.
Is YouTube a video marketing?
Yes, without a doubt, YouTube is a potent marketing tool. Since it ranks among the top 10 visited websites in the world, companies have a powerful vehicle to spread the word and attract potential customers with free engaging content such as video demos, customer feedback, how-tos, etc. The platform is highly advantageous as it is visited by a broad audience reaching numerous people at a relatively low cost. YouTube also comes equipped with advanced targeting and analytical features that are a video marketer’s best ally.
What is the most popular video marketing?
Product demonstrations, explainer videos, customer testimonials – these are the types of videos being most produced today in video marketing. Product demonstrations are the first form of a video marketing product that engages with learning at the heart of advertising. Product demonstrations create brand awareness and motivate purchase intent by demonstrating how to use the product, its features, and benefits, communicate the value proposition, engage users on a sensorial level, and motivate sales and calls to action.
Conclusion
If you are in the business of marketing, then you know the value of finding ways to get your audience engaged, stay relevant online, and hit your marketing target. Branded video content can help you get there by leveraging the different types of videosand, ultimately, getting results, from explainer videos to product demos and customer testimonials to name a few. And with video growing its influence in the digital marketing landscape, it’s an opportunity for you to empower your content with video so you can make impressions in the noisy online spaces and increase your brand’s value by building better relationships with customers.